More Than 1,000 Companies Boycotted Facebook. Did It Work? – The New York Times

Facebook said that the top 100 spenders contributed 16 percent of its $18.7 billion in revenue in the second quarter, which ended on June 30. During the first three weeks of July, Facebook said, overall ad revenue grew 10 percent over last year, a rate the company expects to continue for the full quarter.
The boycott complicated planning for advertisers. The Kansas-based digital agency DEG had a whirlwind of a month as its small to midsize clients grappled with whether they could reach enough c…

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