The Ultimate Disruption: The COVID-19 pandemic led to a seismic shift in consumer behavior

The first issue of CORE Magazine published by Epsilon features new research by Brian Solis on disruption, the Novel Economy and new consumerism.
As the virus swept the globe, brands changed how they inter- acted with customers due to social distancing and stay-at- home orders. Consumer perspectives about making purchases also shifted with fluctuations in the stock market, skyrocket- ing unemployment and supply chain issues. As many people lost their jobs and those still earning a paycheck worri…

Click here to view the original article.