The Trade Desk stock drops 20% in two days after Google clarifies ad-tracking policy
Ad tech company The Trade Desk stock has dropped 20% since Tuesday’s close, after Google issued its latest guidance Wednesday on its promise not to use technologies that track people individually across the internet.
The Trade Desk’s shares fell 8% Thursday, building off of a drop Wednesday to a total of 20.4% lower than Tuesday’s close.
The Trade Desk’s technology helps brands and agencies reach targeted audiences across media formats and devices. The company has also led the formation of Unified…