Kraken was named the Official Crypto Exchange Supporter of the 2026 World Cup back in June, marking the first time a major crypto exchange has been embedded into FIFA’s flagship event at that level.

Fan tokens and digital cards are surging

Sorare, the blockchain-based fantasy sports platform, has reported significant trading volume for digital cards of players like Erling Haaland and Harry Kane during the tournament. When a striker scores a brace in a quarterfinal, his digital card doesn’t just sit there. It gets bid up like a hot IPO.

Fan tokens tied to national teams have also seen increased market interest. Tokens associated with Argentina and Spain, two of the tournament’s heavyweights, have drawn…