Most shoppers not convinced specials are genuine – survey

Most supermarket shoppers have become jaded by constant specials, high prices and confusing special labels, according to Consumer NZs latest survey.
The online survey of 1030 people, aged 18 years and older, was carried out in February.
Seven out of 10 respondents said supermarket specials had become so common that they questioned whether purported savings were genuine, the survey found.
Supermarket are the subject of a Commerce Commission market study examining whether shoppers are well served…

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