Leveraging on learnings, FMCG cos better prepared to ensure minimal business disruption amid Covid-lockdown
With soaring Covid-19 cases and resultant lockdowns threatening to disrupt businesses, FMCG companies continue with the strategies that helped them tide through the pandemic last year. These include strengthening of direct-to-consumer channels, building optimal inventory levels, ensuring stocks are near the selling point and increasing the frequency of supplies to distributors and outlets in the impacted markets.
The essential nature of FMCG products and the changes put in place over the past year…
