Kroger Has A Ready-Reference Map In Amazon For Sustained Growth

The Kroger Co. (KR) has been investing in technology and data in response to a general consumer shift toward omnichannel grocery shopping. COVID-19 has accelerated that push, and Kroger is now in the third year of its Restock Kroger initiative. While the move to digital is not unique to Kroger, there’s one particular strategic direction that the grocery retailer has learned from Amazon (AMZN) that could prove to be an invaluable upside in the coming years.
Thesis: The monetization of consumer d…

Click here to view the original article.