Thomas Tuchel’s heated post-match interview following England’s 2-1 quarterfinal win over Norway has done what crypto marketing teams spend millions trying to achieve: it got the whole internet watching FIFA content at the same time. And right there, woven into every broadcast, every replay, every social media clip, is Kraken’s branding as the tournament’s Official Crypto Exchange Supporter.

The football story is straightforward enough. Jude Bellingham scored twice, in the 47th and 93rd minutes, to drag England into the World Cup 2026 semi-finals on July 11. Tuchel, who took the England job in January 2025 on an 18-month contract, then went in front of cameras and called his own team’s performance…