JC Penney creates the store of its wishes in Hurst, settles on using it as a lab – The Dallas Morning News

J.C. Penney chief executive officer Jill Soltau has a ways to go to get the Plano-based retailer out of the trouble its been in for a long time.
But she has ideas as big as her own closet, which she describes as overflowing with new clothes that shes been bu…

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