How brand building and marketing can contribute to a successful IPO

At a time when the world economy is in gloom, a host of Indian companies have tasted unprecedented success.
With Indias stock markets touching record highs, at least 15 companies launched their initial public offerings (IPOs) in 2020 and were welcomed with a roaring cheer by investors. At least three of these offerings were subscribed more than 150 times. In the first two months of this year already, at least seven companies have gone public, and over 20 others are expected to hit the markets before…

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