Google’s user-level identifier bombshell: what we know (and don’t)

Theres nothing quite like an explosion of ad tech news to leave you to wonder ergh… whats going on here. Thats the feeling many experienced when making sense of Googles latest glimpse into life after the third-party cookie and the impact it could have on planned cookieless alternatives.You might be wondering what is Google actually doing, anyhow? Heres an explainer to make sense of it all.OK, let’s start with the basics. What has Google done?
Googles lateststatement boils down to two things: the…

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