Emerging Europe.com bolsters defences as Amazon enters Poland – Reuters
WARSAW (Reuters) – As Amazon sets its sights on central and eastern Europe, the e-commerce giant will need to convince long-time Allegro shoppers like Elzbieta Modrakowska to click away from the regions leading online marketplace.
FILE PHOTO: The Allegro website is displayed in this illustration taken October 12, 2020. REUTERS/Dado Ruvic/Illustration
While prioritising its expansion to other, bigger markets, Amazon has given companies such as Allegro the time to lay deep roots and prepare for its…