Complete Guide To Air Canada’s New Aeroplan Program Launching This Year

Details of the new Aeroplan program are now out. Air Canada sold its Aeroplan frequent flyer program in 2005 when it was desperately short of cash. Having a separate company manage the loyalty program was challenging for customer loyalty, and made it harder to grow and succeed. And since airline frequent flyer programs have become highly profitable during normal times, the airline was missing out on profits selling its miles to banks, too.
So Air Canada bought it back and vowed to introduce a n…

Click here to view the original article.