Regulators in China have banned online platforms from marketing illegal financial activities such as virtual currency issuance and trading. The ban is part of moves to strengthen the regulation of the online promotion of financial products and better protect investors.

The People”s Bank of China, the country’s central bank, and seven other authorities released a set of administrative rules on Friday to better regulate the online marketing of financial products, bringing such activities under comprehensive oversight.

Taking effect on Sept 30, the rules are aimed at addressing the risks associated with online platforms becoming a key channel for the promotion of financial products. While the platforms may…