• Charles Schwab (NYSE:SCHW) has begun a phased rollout of direct Bitcoin and Ether trading for eligible retail clients.
• The new Schwab Crypto platform offers spot crypto trading alongside existing ETF-based exposure.
• This is the first time Schwab has integrated spot crypto trading into its core brokerage ecosystem.

For investors watching NYSE:SCHW, this move comes with the stock at $89.44 and a mixed performance profile. Shares are down 9.1% over the past 30 days and down 11.9% year to date, while the 3 year return stands at 80.3% and the 5 year return at 35.1%. The addition of direct crypto trading sits on top of an already large retail brokerage footprint. This may change how a significant client base accesses digital assets.

As…