TradingKey – On September 24, Eastern Time, Meta Platforms (META) hit an intraday stock price of $777.89, setting a new high in nearly a year.

Following the Meta Connect conference, JPMorgan raised the company’s price target from $820 to $920 while maintaining an Overweight rating. The primary driver is the increasingly clear monetization path for Muse, making the bank more optimistic about Meta’s growth upside beyond advertising.

Zuckerberg stated at the conference that Meta will charge a small transaction fee for transactions completed through Muse in the future. Currently, Muse’s monetization scale remains limited, possibly involving only a small number of heavy-use subscriptions. Taking a transaction cut implies that its revenue…