Crypto Twitter (now X) has always been a place where someone with an illustrated animal for a profile picture can explain why your financial future depends on a token you just learned about. Now X’s Cashtag links are shortening the route from that conversation to a crypto exchange.

Kraken joined X’s US Cashtag partner program on Sept. 16, giving users another route from tickers such as $BTC to its exchange. Tapping a Cashtag can bring up posts and a price chart on X, while the trading link sends users to Kraken’s app or website, where they sign in or register and complete the purchase.

Kraken’s announcement describes this as a way to become easier to find inside applications people already use. That’s the important part of the deal. X…