The 2026 FIFA World Cup is doing something that skeptics said couldn’t happen on American soil: filling stadiums to the brim. Through the first 44 matches of the tournament, total attendance has surpassed 2.85 million, with venues operating at a staggering 99.6% capacity.

The numbers behind the packed houses

The expanded 104-match format, spread across 16 cities in the US, Canada, and Mexico, was always going to test whether North America could sustain fan interest over a longer tournament. So far, the answer is an emphatic yes.

FIFA projected that ticket sales and hospitality revenue would surpass $3 billion for this edition of the tournament. Based on early attendance figures, that target looks conservative…