The 2026 FIFA World Cup now has a full match schedule, and it’s bringing more than just football to three countries. The tournament, running June 11 through July 19, 2026, will feature 48 teams playing 104 matches across the US, Mexico, and Canada.

Tucked into the buildup around the beautiful game is something that would have seemed absurd a decade ago: a crypto exchange with official FIFA branding.

The schedule and the stadium story

FIFA has confirmed that the opening match will take place at Estadio Azteca in Mexico City. The tournament’s grand finale lands at MetLife Stadium in the New York/New Jersey metro area, which seats roughly 82,000 fans.

The jump from 32 to 48 teams means 104 total matches, up from 64…