David Beckham watched England defeat Norway in a 2026 World Cup quarterfinal in Miami this week, joined by his wife Victoria and three of his children.

The Beckham-crypto connection, explained

In March 2022, Beckham signed on as the global ambassador for DigitalBits, a blockchain platform focused on NFTs and digital brand assets.

His club, Inter Miami CF, had already been moving in this direction. In September 2021, Inter Miami announced XBTO as its primary jersey sponsor, a deal that was historic in a specific, unglamorous way: it was the first cryptocurrency company sponsorship in Major League Soccer history. The partnership was extended in March 2024.

Then, in August 2024, Inter Miami added Polkadot as its…