Rachel Conlan, the chief marketing officer (CMO) at Binance, the world’s largest cryptocurrency exchange, said she is leaving the company next month after three years helping to build the brand.

Eowyn Chen, former CEO of Trust Wallet, will serve as the interim CMO, a Binance spokesperson said via email

“Serving as CMO of Binance has been the privilege of my career,” Conlan said in an email. “ I’m deeply grateful to Yi He, Richard [Teng] and the entire leadership team for the trust they placed in me, and to every member of the team I’ve had the honour of working with.”

Conlan, who took the post in September 2023, is credited with launching “Crypto,” the perfume. Also known as “Eau de Binance,” the fragrance was introduced…