Pinterest’s stock price plummeted 20% in pre-market trading due to weaker-than-expected earnings and guidance, fueling concerns that the integration of AI into the ‘discovery’ and ‘purchase’ phases could directly erode the platform’s value. Even if AI capabilities stagnate, its core use case is already under threat. Despite a rise in monthly active users to 619 million, the narrative of a ‘tangible AI-driven bearish outlook’ remains difficult to shake off. This week, the market harshly sold off companies perceived to be at risk of AI disruption, with panic spreading.