I talk to a lot of church leaders, and almost every one of them can tell me how their giving is trending: online versus cash, recurring versus one-time, or even their average gift size. But when I ask them how much they received last year in stock or cryptocurrency, the conversation often goes quiet.
Not because the number is zero, but because most churches haven’t set up a way to easily receive it.
With the important year-end giving season fast approaching, this might be the biggest blind spot in your generosity strategy right now. Let’s take a look at how to fix this so your donors can express even more forms of generosity.
The Gift Sizes Tell the Real Story
Here are the numbers that every pastor should know: the average online…






