Switzerland’s Playbook For Crypto-Native Financial Infrastructure
(Photo by Dukas/Universal Images Group via Getty Images)
Universal Images Group via Getty Images
By mid-2026, nearly half the Swiss population (over 4 million people) will be active users of cryptocurrency (Statista, 2025). That level of adoption doesn’t happen in a vacuum; it’s actually the result of a government that has treated crypto not as a risk to manage, but as an opportunity to structure. The Swiss model proves that structure and innovation aren’t at odds: they’re interdependent. When rules are clear, businesses build. When protections are credible, adoption follows.
Two Roads Diverged: Regulated Giants vs. Blockchain-Native Challengers
Switzerland’s digital banking landscape is split between two distinct models. On one…
