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Kraken Tour France: Crypto Exchange Goes All-In on Regional Conquest

Crypto News

American crypto exchange Kraken has completed an ambitious tour of France with 21 stops across the country. Stated objective: move beyond major metropolitan areas to meet users in the regions. This unprecedented initiative reveals a deeper strategy for conquering the French market.

A superhero figure bearing the Kraken logo plants a flag atop a mountain, with a glowing map of France and iconic landmarks like the Eiffel Tower in the background, symbolizing Kraken’s expansion across the country.A superhero figure bearing the Kraken logo plants a flag atop a mountain, with a glowing map of France and iconic landmarks like the Eiffel Tower in the background, symbolizing Kraken’s expansion across the country.

In brief

  • Kraken completed a 21-stop tour across France to “decentralize adoption” and engage regional users.
  • The exchange used the event to launch KRAK, its regulated crypto payment app.
  • The strategy strengthens Kraken’s regulatory edge (PSAN, MiCA, MiFID II) and market position.
  • This…

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