Corporate Capital: How Strategic Investors Use Funds to Accelerate Innovation and Market Access

Corporate investment strategies are shifting. Instead of direct acquisitions, many large platforms, agencies, and measurement companies are choosing to invest as LPs in venture and growth funds.

Recorded at ATS London 2026, this panel explores the reasons behind this change, from risk diversification to early access to innovation, and what corporates now expect from their capital allocation. Speakers unpack the strategic logic behind fund participation, how it compares to traditional M&A, and what this means for founders seeking strategic alignment or future exit pathways.

•••