Why is the Woolworths share price at its lowest point since 2020?

A female Woolworths customer leans on her shopping trolley as she rests her chin in her hand thinking about what to buy for dinner while also wondering why the Woolworths share price isn't doing as well as Coles recently

Image source: Getty Images

The S&P/ASX 200 Index (ASX: XJO) is wrapping up the trading week on a decidedly sour note this Friday. At the time of writing, the ASX 200 has dropped by a painful 0.99% and is back below 8,100 points. But let’s talk about what’s going on with the Woolworths Group Ltd (ASX: WOW) share price.

Woolworths shares are having an awful day. On the surface, it doesn’t look too severe, with the supermarket operator and consumer staples stock outperforming the broader market with a 0.37% loss. But this pulls Woolworths shares down to $29.85 each. That’s after the company sank as low as $29.75 earlier this morning.

Not only is that a new 52-week low for the Woolworths share price, but the lowest this company has traded…

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