The uneven benefits of CSR efforts
Whether they are in the technology or oil sector, selling shoes or healthcare products, for many companies, green is the new black. While maximizing profit might have been the sole priority for most businesses a decade ago, these days it is common for mission-oriented companies to pursue the “triple bottom line” of people, planet and profit, particularly through corporate social responsibility (CSR) efforts.
While such efforts are commendable, some investors remain primarily concerned about whether…