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Should I buy the dip?

Should I buy the dip?

The Coles Group Ltd (ASX: COL) share price is having a terrible finish to the week.

Shares in the supermarket giant have sunk 12% to $20.66 on Friday, following the release of the company’s first-quarter trading update.

While there were some encouraging numbers in the release, investors appear concerned about the company’s outlook.

But could this sharp sell-off be a buying opportunity?

Woman buying diary product and reading food label in grocery store.

Image source: Getty Images

What did Coles report?

According to the announcement, Coles reported group sales revenue of $11.2 billion for the first quarter of FY27, representing growth of 2.2%.

Its supermarket business performed better, with sales increasing 3.6% to $10.3 billion. Comparable sales growth came in at…

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