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Brand Cull? Tavares Claims PSA-FCA Merger Won’t Lead to Bloodbath – The Truth About Cars

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Brand Cull? Tavares Claims PSA-FCA Merger Won’t Lead to Bloodbath – The Truth About Cars

There may still be a chance for a new Fifth Avenue. Carlos Tavares, CEO of France’s PSA Groupe and head of a future combined entity, claims the looming merger between his company and Fiat Chrysler will not leave dead brands scattered across the landscape.
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