Zeta to address financial accusations after stock price drops 34%
Zeta Global announced it will hold a video call on Wednesday to address accusations that caused its stock price to drop 34% in the last week.
A report last week from Culper Research claims the AI marketing cloud company “formed ‘two-way’ contracts with third-party consent farms wherein the Company simultaneously acts as both a supplier and a buyer of consumer data, not only allowing the Company to flatter reported revenue growth, but raising round tripping concerns.”
Dig deeper: Why your marketing team needs training, not just tech, in the age of AI
Round tripping is when a company sells an unused asset to another company while agreeing to buy back it or similar assets at about the same price.
Since last…
