Yes Securities’ new ad encourages to invest ‘apne style se’, ET BrandEquity
Yes Securities, a subsidiary of Yes Bank, has unveiled its latest innovative campaign ‘Invest Karo Apne Style Se‘, conceptualised by Gozoop Creative, this new campaign that reimagines the investment experience through the lens of personal style.
The campaign communicates a simple but powerful truth: your money should work for you, your way.
The campaign is brought to life through two films. The first film showcases a barber drawing parallel between grooming choices and investment styles showing how something as simple as curls, dyed hair or a dramatic haircut can reflect one’s personality and, by extension, their investing…
