World’s Second-Largest Wealth Manager UBS to Offer Crypto Investing to Wealth Clients

UBS Group AG, the world’s second-largest wealth manager with over $7 trillion in invested assets, is preparing to offer crypto investments to select wealthy clients, starting with Bitcoin and Ethereum.

According to a January 23 Bloomberg report, UBS is expected to begin offering crypto services in Switzerland, with potential expansion to the Asia-Pacific region and the U.S. The Swiss banking powerhouse is still selecting partners and hasn’t finalized plans.

The initiative reflects growing demand for digital assets among high-net-worth individuals and positions UBS alongside Wall Street competitors who have already entered the crypto wealth management space.

UBS’s planned offering follows a wave of similar…

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