The FIFA World Cup 2026 final is shaping up to be the most watched sporting event in history, and crypto has a front-row seat. The White House confirmed that President Donald Trump will attend the Spain vs. Argentina final on July 19 at MetLife Stadium in New Jersey, joining a halftime show headlined by Madonna, Shakira, and BTS. For the crypto industry, this convergence of presidential optics, pop culture spectacle, and record-breaking viewership could be the single highest-visibility moment its sponsorship dollars have ever bought.

Kraken was named the Official Crypto Exchange Supporter of the 2026 World Cup on June 9. FIFA’s own digital collectibles marketplace, Collect, runs on the Avalanche blockchain. Both…