Thousands of Dutch supporters have flooded into Houston for the Netherlands’ pivotal Group F match against Sweden, a game that could determine whether the Oranje advance or pack their bags.

Neither the Netherlands nor Sweden has an official fan token on any major platform. But that hasn’t stopped the tournament from becoming the biggest catalyst for sports-adjacent crypto trading this year.

The crypto infrastructure behind the World Cup

Kraken holds the title of Official Crypto Exchange Supporter of the FIFA World Cup 2026. The partnership targets fan adoption across North America and Europe, two regions where the tournament is generating unprecedented attention thanks to the expanded 104-game schedule running…