That’s according to a report Wednesday (Aug. 12) by Bloomberg News, which characterizes the move as the London-based trading firm’s efforts to diversify into traditional markets as the price of cryptocurrency slumps.

Founder and CEO Evgeny Gaevoy said in an interview Bloomberg Wintermute wants to rebrand itself as a dealer in equities, commodities and foreign exchange, following in the steps of players like Jane Street or Citadel Securities.

“We are now going up against firms that have spent decades optimizing their technology and infrastructure for these markets, so obviously the level…