Will the Diageo share price crash again in 2026?
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Earlier today, I was reviewing the FTSE 100 index to discover the shares that had jumped or slumped in 2025. To my regret, I discovered that my family portfolio owned the Footsie’s two worst performers in this category. One stock we bought after its price collapsed in April — a ‘fallen angel’ business I hope to be a recovery play. The other loss was caused by the Diageo (LSE: DGE) share price crashing this year.
Dreadful Diageo
At their 2025 high, Diageo shares hit 2,567.5p on 9 January. Alas, the share price has fallen steeply ever since. On 10 December, it hit a 2025 low of 1,587p, before rebounding slightly. From top to bottom, that’s a collapse of 38.2%.
As I write, Diageo…
