Will Crypto’s Huge Investment in the 2024 Elections Pay Off?

“I’m a one-issue voter, and it’s Bitcoin,” yells Jonathan Martin, a former NFL offensive lineman and current MBA student at the Wharton School, his voice rising above the pounding dance music of a Philadelphia nightclub. It’s a gray Monday evening in September, and in a couple hours, many Philadelphians will turn their attention to the Eagles game. But for now, the party is here, with hundreds of crypto acolytes packed into a venue called Vinyl, drinking beer and espresso martinis, eating cheesesteaks, and enjoying a performance by the indie pop star Lauv—all as part of a well-funded effort to make cryptocurrency a top issue in this election year. 

It’s an uphill battle. Crypto failed to appear in recent polls from Pew and…

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