Lloyds‘ share price (LSE:LLOY) has risen strongly over the past year, and it’s one of the FTSE 100‘s strongest performers. Hopes of margin-boosting interest rate cuts drove it sharply higher in 2025. These hopes have since retreated, but the bank’s resilient income streams and cost discipline have continued to carry it higher.

Lloyds has another trick up its sleeve that I think could boost its shares, if rumours are correct. It’s an unconventional one, but the bank reportedly thinks it could bring huge rewards: the shuttering of its 174-year-old brand, Halifax.

Why is Lloyds considering the move? And what benefits could the move bring?

Makes sense?

Halifax has been going…