why WOW.AX rose and what to watch next

Sydney, Jan 10, 2026, 17:19 AEDT — Market closed

Woolworths Group Ltd shares (WOW.AX) ended Friday up 1.79% at A$30.08, extending a third straight session of gains, with 2.77 million shares traded. The stock is about 11% below its 52-week high of A$33.76 and roughly 18% above its low of A$25.51.

The move followed strength in Australia’s consumer staples sector — a defensive pocket that includes supermarkets and makers of everyday goods — which rose 1.02% on Friday. The benchmark S&P/ASX 200 slipped 0.03% to 8,717.8 points. (Investing)

That matters now because staples have been acting like a shelter trade, even as investors argue about rates and consumer spending. For Woolworths, the next leg usually comes down…

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