Amid much fanfare on Wednesday, Bitcoin surged to a new all-time high, albeit briefly, sparking renewed optimism across the crypto sector. Other cryptocurrencies also posted modest gains, fueling headlines of a “crypto comeback.” And the Senate advanced a first-of-its-kind crypto legislation, the STABLE Act.
The rally ends the prolonged hangover from the so-called 2022–23 “Crypto Winter,” when prices plunged and investor confidence hit rock bottom. The period included a wave of high-profile bankruptcies, including the spectacular collapse of crypto exchange FTX and the downfall of lending platform Voyager Digital.
That down period had an effect on major PR agencies, which quietly stepped back from the crypto sector, spooked…
