In brief
- CEA Industries chose BNB for its crypto treasury, picking it over more prominent assets like Bitcoin or Ethereum.
- Incoming CEO David Namdar believes the token hasn’t gotten enough attention and has been cut off from investors in the West.
- Shares of VAPE are down Tuesday, but up more than 336% in the last five trading days.
Publicly traded consumer products firm CEA Industries is raising $500 million to buy crypto for its balance sheet—but it didn’t pick Bitcoin or Ethereum. Instead, it opted for BNB, the token created by cryptocurrency exchange Binance.
And while the fifth-largest crypto token by market cap and its underlying network—BNB Chain—had a similar upbringing to ETH and Ethereum, incoming CEA Industries CEO…