The Woolworths Group Ltd (ASX: WOW) share price is on fire today.
Shares in the S&P/ASX 200 Index (ASX: XJO) supermarket giant closed yesterday trading for $31.54. In morning trade, shares are swapping hands for $34.66 apiece, up 9.9%.
For some context, the ASX 200 is up 0.9% at this same time.
This strong outperformance follows the release of Woolworths’ half-year results for the period ending 4 January (H1 FY 2026).
Here’s what’s stoking investor interest today.

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Woolworths share price leaps on profit growth
Looking at the results before significant items, Woolworths reported half-year sales of $37.14 billion, up 3.4% year on year.
The company’s eCommerce sales were a particularly strong performer, up 14.6%…







