Why have they become that popular?
Crypto airdrops: Why have they become that popular?
by Clarence Oxford
Los Angeles CA (SPX) Apr 18, 2025
Cryptocurrencies have risen in popularity since the first token, Bitcoin (BTC), was released in 2009. At first, crypto projects opted for Initial Coin Offerings (ICO), but soon, this strategy was replaced by integrating crypto airdrops. Crypto airdrops are the perfect mix of a good marketing strategy and blockchain innovation, and they are free tokens offered as gifts to the general public.
Airdrops became especially popular in 2020, and now they are the go-to solution for crypto projects that want to promote their offerings better. Crypto airdrops bring many advantages, and building a strong community and increasing…
