I was watching a panel at Consensus a few weeks ago. The discussion was about UX – the argument being that confusing interfaces and jargon are what’s holding crypto back. It’s a common diagnosis across many industries that try to combine accessibility with technical products. But, while the likes of Circle et al. were pushing that narrative, I couldn’t help but feel like that was the easy thing to blame.

Standardisation Is the Key

Let me tell you a different story first. It’s a tangent, but bear with me as it sets the scene.

The Republic of Genoa built one of the most sophisticated trading networks the medieval world had ever seen. They planted outposts across the Black Sea and the Mediterranean – physical on-ramps into distant…