In brief
- Ethereum NFT collection Doodles collaborated with Kellogg’s to put its characters on Froot Loops boxes.
- The brand sold out 500 custom boxes priced at $50 apiece in just a few hours.
- It previously collaborated with McDonald’s on holiday coffee cups, along with other brand team-ups.
Ethereum NFT collection Doodles commenced its collaboration with Kellogg’s cereal brand Froot Loops on Wednesday, selling custom boxes pairing the brand’s famous rainbow toucan with Doodles’ colorful pastel characters.
Only 500 custom boxes were available priced at $50 each, though the Froot Loops cereal is not included. Each limited-edition box comes with a digital collectible that will be provided to purchasers via an NFT minted on…
Oct 02 2025
