Why Crypto Adoption Stalled – And What Can Restart It

TELUS Digital explains how CX done right can address the ‘trust deficit’ in crypto platforms to move from niche market to mainstream adoption

The number of cryptocurrency users could exceed 900 million globally by the end of this year, if recent growth rates hold. Total market cap is well into the trillions of dollars, and is projected to keep increasing over the next five years.

Even so, crypto would remain a niche asset class rather than the currency of choice for most of the world’s 8 billion inhabitants. At this moment, the user penetration rate is barely 7%. So let’s be clear on what’s bogging down the pace at which people begin to accept crypto. Then let’s figure out what to do about it.

The first part is the easiest,…

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