Why Apple’s Stock Suddenly Dropped a Few Minutes Into Its WWDC Keynote
Apple shares suddenly dropped a few minutes into its WWDC keynote on Monday. The culprit appears to be one word: Siri.
About six minutes into the presentation, Apple’s stock abruptly fell more than 2.5%, from roughly $206 to below $201. That’s the equivalent of $75 billion in market value.
Just seconds earlier, Apple software chief Craig Federighi was on stage recapping the Apple Intelligence features the company had already rolled out in recent months, such as Genmoji, smart replies, photo cleanup tools . Then he pivoted to Siri. That’s when things got awkward.
“We’re continuing our work to deliver the features that make Siri even more personal,” Federighi said. “This work needed more time to reach our high…
