Analysis
A PR firm studied 2,893 crypto press releases and found 62% came from high-risk or scam projects. The numbers are self-reported. The mechanism they describe is not.
Legitimacy in digital assets is often a manufactured commodity. It is a product sold by the yard, distributed via wire services, and consumed by trading bots and retail investors alike. To understand the mechanics, look at a recent report titled Manufactured Legitimacy. Chainstory, the firm behind this study, is a crypto PR agency. While they analyze the industry they inhabit, their data provides a rare look under the hood of the crypto news machine.
Between June 16 and November 1, 2025, Chainstory tracked 2,893 crypto press releases. The findings are revealing. Only…
