Cryptocurrency acceptance is no longer niche. A 2025 study* found that more than 15,000 businesses worldwide accept crypto, with at least 8,000 businesses accepting Bitcoin specifically. 

However, payment acceptance depends on the merchant, the country and the payment method. Here’s where BTC is commonly used and how it works in practice.

Who accepts Bitcoin payments?

A range of businesses accept Bitcoin payments, though adoption is selective rather than universal. You’ll typically find BTC accepted by certain online retailers, travel platforms, digital service providers and crypto-native companies.

In many cases, merchants don’t hold BTC directly. Instead, they use payment processors that convert BTC into local currency at checkout….